Noel Martyn has been appointed as Head of Sport at Livewire, the sponsorship strategy agency that is part of Core Media.
Livewire is a member of Sport for Business and was our partner in analysis of how brands fared as part of the recent European Championships in France as well as last year’s Rugby World Cup.
Martyn has worked in the communications industry for 26 years and has gained a wealth of experience working with a number of Ireland’s leading media agencies including Mediaworks, Mediavest and Carat.
In his new role at Livewire, he will work on a range of programmes for sports rights holders as well as working alongside clients who invest in sports marketing and sponsorship. a
He has previously advised some of the biggest investors in sports sponsorship including Liberty Insurance and McDonald’s and has also worked with many leading domestic and international brands including Bank of Ireland, Cadbury, SPAR, Irish Life, Road Safety Authority and TG4.
“It is wonderful to have someone of Noel’s calibre joining the Livewire team,” said Jill Downey, Managing Partner of Livewire.
“I have no doubt that Noel will be a fantastic asset and will contribute extensively to the work of Livewire.”
“Having worked with a range of brands in previous roles, he has an in-depth knowledge of the Irish market and will help us deliver a first class service to our clients.”
