OTB AM carried a live session yesterday morning with fellow Sport for Business members Jill Downey from Core Sponsorship and Mick O’Keeffe from Teneo in conversation with Ger and Eoin.
They looked at the way in which the business of sport has reacted to the lack of sport and while it was difficult to pin down any exact answers on how it will emerge from the current lockdown, there was some very good insight into the impact of a ‘behind closed doors’ return and more.
They explored how some of the main sponsor brands will be impacted positively and negatively in terms of their business and the ability to invest in sponsorship and activation.
“Nobody will pull out of sponsorship in the short term because of a lack of activity but they will absolutely have to pull out if their business is deeply affected,” said Downey.
You can watch back the session in full below…
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