Maximum Media through the brand is to be the new sponsor of the Best Dressed Lady competition at the Galway Races.

The announcement was made on Instagram yesterday with the media company taking over the sponsorship from the G Hotel.

The prize will include a luxury holiday for two to the Seychelles and €3,000 in cash, making it one of the more valuable competitions for spectators of any sporting event.

Ladies Day is on Thursday, August 1st this year and takes place on the same day as the Guinness Galway Hurdle.

The prize was won last year by piano teacher Charlene Byers from Newry in County Down.

Hospitality and general sales are well ahead of last year and on target to set a new record this year.

Prize money across the seven days of the iconic festival has already done that with €2.3 million on offer across 52 races.

The racecourse celebrates it’s 150th Anniversary this year and hosted our Sport for Business Galway breakfast last week in the new Wilson Lynch Building.

The team will be hoping for a little more sunshine and a little less rain than last year but as you can see from the video below, a few downpours were not going to dampen the enthusiasm of those who were there.