BoyleSports has renewed its sponsorship of the Irish Greyhound Derby with a three-year €1m commitment. The news is a major boost for the sport and extends the length of the partnership to ten years.
The Irish Greyhound Derby is the most prestigious race on the Irish greyhound calendar. The renewed deal will take the value of BoyleSports sponsorship over the decade to over €3 million.
BoyleSports will also be sponsoring the Champion Stakes at Shelbourne Park from 2021-2023. Run over 550 yards, the event traditionally attracts big names with many viewing it as the perfect entrée to the biggest Irish Greyhound competition, the BoyleSports Irish Greyhound Derby.
The 2021 BoyleSports Irish Greyhound Derby was launched at Ireland’s premier greyhound stadium, Shelbourne Park this morning under the watchful eye of champion greyhound himself Newinn Taylor and Timmy Holland, son of 2020 Derby-winning trainer Graham.
“BoyleSports is privileged to extend its long-term relationship with the Irish Greyhound Derby,” said CEO Conor Gray.
“Obviously the pandemic has had a devastating impact on all sports, including greyhound racing. So we are especially delighted that we can throw our weight behind the sector, that it will know it has a supportive friend in BoyleSports for the foreseeable future.”
“This agreement extends our sponsorship to 10 years and sees the total prize fund over that time go through the €3M mark. There is no doubt we’re going to see another very competitive battle for the top prize this year and now we just can’t wait for the action to start in this year’s BoyleSports Irish Greyhound Derby.”
“Rásaoicht Con Éireann is delighted with the three-year extension to the excellent partnership between RCÉ and BoyleSports,” added CEO Ger Dollard.
“It is a hugely positive announcement for the industry guaranteeing a very substantial prize fund for this prestigious competition up to 2023. The Boylesports Irish Greyhound Derby is an eagerly anticipated competition with worldwide interest. We very much look forward to hearing the ‘Derby roar’ back at Shelbourne Park Greyhound Stadium in September.”
BoyleSports and Greyhound Racing Ireland are among more than 250+ members of the Sport for Business network of sporting and business organisations working together across a number of key areas.
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