Fifty-Three Six have been appointed as Munster Rugby’s retained digital marketing agency for the 2022/2023 season.

The work will include the agency supporting Munster across digital marketing strategy, advertising campaigns and data analytics. The scope will range from ticketing to creative campaigns to digital properties.

“We are thrilled to be partnering with Munster Rugby for the upcoming season and building on our work together over the last 3 years,” said Fifty-Three Six co-founder Tom Fox.

“Munster is a unique club with a rich history and a phenomenal fanbase. Their commitment to innovation and delivering true value to their supporters is very exciting. We are delighted to play a role in helping Munster to connect with their audience and drive commercial growth.”

“We are pleased to be working with Fifty-Three Six as we enter a new season,” added Dave Kavanagh, Head of Commercial and Marketing at Munster Rugby.

“We have some exciting plans over the coming months and look forward to bringing top class physical and digital experiences to our incredible supporters.”

“Fifty-Three Six’s expertise in the sports sector and their focus on digital marketing and commercialisation is an excellent fit for our needs.”

It is great to see two Sport for Business members working so well together, and continuing the strong activations the agency is delivering for Munster and the FAI among others