Martina Navratilova is coming to Ireland, in a virtual sense at least, for what will be a special wrap event for the 20×20 movement on Wednesday, October 21st.

The tennis star has 59 Grand Slam titles to her name across singles, doubles and mixed doubles and is one of the best-known sports personalities in the world.

She will head up a star-studded line up for the event with contributions and insight as well from Sonia O’Sullivan, Brian O’Driscoll, Casey Stoney, Rachael Blackmore, Niamh McCarthy, Leona Maguire, Lady Mary Peters and Graham Shaw.

The ‘What’s Next for Women in Sport? #ThinkItAskIt’ event marks the conclusion of the hugely influential two-year movement for women in sport in Ireland.  This will be the final event of KPMG’s chapter.  Other backers of the campaign have included Lidl, AIG, Investec and Three.

Drive for Change

Launched in October 2018, it has sparked a drive for change in the value placed on women’s sport. The event follows on from the launch of #ThinkItAskIt in September, which was a nationwide call to arms to help provoke permanent change for women’s sport in Ireland.

As individuals, we were asked to ask key questions, not only of ourselves but of society at large.  The aim of the event on October 21st is to propel the #ThinkItAskIt conversation forward again.

It will provoke more debate to bring about progress for women in sport and to inspire the public and other stakeholders to act and choose the future they want for women’s sport in Ireland.

Sarah Colgan of Along Came a Spider will present research on the impact of the campaign across three main pillars of media coverage, participation and attendance, with up to date numbers compared to benchmark figures taken at the time of the launch.


She will be joined by other sporting stakeholders including Cliona O’Leary of RTÉ, Ger Gilroy of Off The Ball and Mary O’Connor of the Federation of Irish Sport.

The event will be hosted by Jacqui Hurley of RTÉ.

“As one of the best tennis players of all time, Martina has been a trailblazer for women everywhere,” said Colgan.

“We are thrilled to have her for this event and she will be joined by a star-studded line-up from a number of the various sporting stakeholders.”

“We are really looking forward to pushing the conversation forward on how we can shift the dial for women in sport.”

“We are delighted to continue our support of the 20×20 movement with the announcement of this extremely exciting event on October 21st,” added Emer McGrath, partner at KPMG.

“The past two years with 20×20 have been a superb journey for us, and we are delighted to help champion and celebrate the many stories and athletes involved in sport in Ireland. We are thrilled to have Martina Navratilova on board for the event, and we have no doubt that it is going to be one you won’t want to miss.”

You can register for 20×20’s grand finale event, ‘What’s Next for Women in Sport? #ThinkItAskIt’ right here.

Sport for Business has been a strong supporter of the 20×20 movement since before its launch and will continue to support its aims in the months and years ahead.


Sport for Business Partners