Sportswear manufacturer Kukri have signed Sligo GAA as their first senior inter county team only weeks after winning a license to produce official GAA merchandise.
That deal paved the way for a doubling of staff at the company’s Irish manufacturing base in Lisburn. Sligo now join Ulster Rugby, Cork Ladies Football and the Belfast Giants in Ice Hockey as well as a host of clubs in hockey, cricket and other sports to wear the distinctive Kukri logo.
Sligo will be sponsored this year again by the Radisson Blue resort and spa on the front of the shirts and by Sligo IT on the back as they become the latest team to take advantage of the relaxed GAA rule on carrying additional sponsors in specific areas of the playing kit.
Seamus Preston, General Manager, Radisson Blu Hotel & Spa, Sligo said:
“The Radisson Blu Hotel & Spa, Sligo is thrilled to be entering our third year sponsoring the Sligo Senior and Junior football Teams.
“Over the years a strong and successful partnership has been developed between the Hotel, Sligo GAA and its members, and this is something that we would like to build on,” said Seamus Preston, General Manager of the Resort. “We are committed to assisting Sligo GAA to promote and develop Gaelic games in Sligo and to contribute to the future success of GAA in the county”
Sligo also took full advantage of the recent change in GAA sponsorship regulations allowing an additional sponsors name to appear on the jersey for the first time. In that context Sligo GAA are delighted to announce a new Sponsorship agreement with IT Sligo.
“Sport is very much at the heart of life at IT Sligo,” added Gordon Ryan, Head of Development and Business Operations at IT Sligo.
“Now, following our long association with Sligo GAA , we are delighted to be able to increase that co-operation, with our name and logo appearing on all Sligo GAA team jerseys, increased use of our Knocknarea Arena training facilities by Sligo players, and hoardings and match programme promotion for IT Sligo at Markievicz Park.”
The new kits will be seen for the first time on Sunday February 2nd when Sligo open their Allianz National League campaign against Limerick.
Lesson for Sport: Collaboration between sponsors helps to strengthen ties to you as the element that brought them together.
Lesson for Business: Access to GAA teams at inter county level is now more open than ever before.
