There was no game but 1,500 Ulster Rugby fans pitched up at Kingspan Stadium yesterday for the launch of the new season kit, adorned with the new shirt front sponsorship of Kingspan.
They first saw a giant image of Ulster captain Rory Best and fellow internationals Andrew Trimble and Tommy Bowe wearing the new home shirt revealed on the back of the Memorial End Stand.
Ten internationals in total were present at the launch, strutting their stuff on a temporary catwalk. The event was hosted by Stephen Clements from Citybeat, Ulster Rugby’s new radio partner.
The new kits feature Kingspan across the chest as the province’s new main sponsor. Bank of Ireland are maintaining their relationship, moving to the back of the jersey, alongside new sponsor Go Power, with BT Sport on the sleeves.
Created by Kukri’s team in Lisburn, County Antrim, the home shirt incorporates Ulster’s traditional colours of white, red and black and is made from 4D technical fabric with a ‘bridge’ collar. It has a four-way stretch, making it a much tighter, neater fitting jersey.
The shirts are also sublimated to keep them lightweight and feature special panels designed to minimise abrasions.
The new cyan away jersey also incorporates the latest kit technology and with a distinctive green trim on both the shirt and the shorts it is sure to stand out both on and off the pitch.
Ulster will wear the new away jersey against Leinster on 21st August.
“We’re really pleased with how the new kits look and we hope the Ulster Rugby supporters will love them too,” said Terry Jackson, Kukri General Manager.
“Our design team has maintained the traditional Ulster colours but has added modern elements to the design .
“To launch the new kits in front of so many supporters at Kingspan Stadium is fantastic and it demonstrates the popularity of Ulster Rugby and interest levels in our merchandise.”
The new elite home and away Ulster Rugby jerseys start at £50 for children and £65 for adults and are on sale in the Ulster Rugby shop at Kingspan Stadium, in retailers and online at www.ulsterrugbyshop.com.
A loose fit, supporters’ jersey costs £45 for children and £55 for adults and is available to pre-order online at http://www.ulsterrugbyshop.com/collections/replica-kit, in the Kukri shop or over the phone and will be in stores at the end of August.
New Look for Ulster
