Hanover Communications, one of Ireland’s leading strategic communications consultancies, has today announced the launch of a dedicated, specialist Sports Public Relations and Public Affairs offering – Hanover Sport Dublin.
The move comes following a number of new business wins in the sports industry and builds on Hanover Dublin’s most successful year in 2024, helped by the acquisition of new clients in the technology, healthcare, renewable energy and professional services sectors.
Hanover Communications recently appointed Brendan Griffin, former Minister of State at the Department of Transport, Tourism and Sport, as a Senior Public Affairs Adviser.
“At Hanover Communications, we are constantly looking to deliver value, impact and excellence for clients across a range of sectors,” said Lorna Jennings, Managing Director of Hanover Dublin.
“Following several successful projects and new business wins in the space, we are proud to launch a dedicated Sports PR and Public Affairs offering in the Irish market.”
“From sponsorship and activations to strategic counsel and senior-level engagement, our team in Hanover Sport Dublin brings together significant experience at the highest levels, and we look forward to working with our clients to make our mark.”
“It is an incredibly exciting time for sport in Ireland. The success of Irish athletes at the Olympic Games last year has created a new generation of sports stars, and with the NFL touching down in Ireland this year, the Ryder Cup coming to Ireland in 2027, and the UEFA European Championships arriving in 2028, there is a massive buzz in the sector.”
“We look forward to working with clients and partners to maximise these opportunities.”
To mark the launch of the new offering, Hanover Communications will be hosting a panel discussion titled Investing in the Future Development of Irish Sport on Tuesday, 10 June 2025 at 6pm at Lansdowne Football Club.
Chaired by Sinead O’Carroll, Editor of TheJournal.ie and Ireland AM host, the panel will feature contributions from Minister of State for Sport Charlie McConalogue TD, CEO of Athletics Ireland Hamish Adams, Ireland Rugby 7s player and 2x Olympian Mark Roche, and Dame Tracey Crouch – Hanover’s Managing Director for Sport and former UK Parliamentary Under Secretary of State for Sport, Tourism and Heritage.
From the Sport for Business Podcast Archives
Further Reading for Sport for Business members:
Check out Sport for Business coverage of Agencies
SPORT FOR BUSINESS PERSPECTIVE
We will be at the launch event for Hanover next week and will have a more comprehensive report on what the agency will be offering and who else will be at the table.
WHAT’S UP NEXT?
The Sport for Business line up of events for the rest of this year is now available to check out with new dates being confirmed in the coming weeks.
Register Your Interest in a Sport for Business Event
MEMBERSHIP AND EVENTS
Hanover Communications are one of the latest of the 300+ members of the Sport for Business community, including all of the leading sports and sponsors, as well as commercial and state agencies, individuals interested in our world, and an increasing number from beyond these shores taking a keen interest in Ireland.
Find out more about becoming a member today.
Get the full benefit of a Sport for Business membership by joining us at one of our upcoming events, where sporting and business leadership come together.
Or sign up for our twice-daily bulletins to get a flavour of the material we cover.
Sign up for our News Bulletins here.