Sport for Business Member HBV Studios is to be the title sponsor of Ireland Women’s multi-format series with South Africa Women starting on Friday, with the series officially to be known as ‘The HBV Studios International Women’s Cricket Series’.

HBV Studios is an Irish company that provides a range of audio and video production services such as live streaming, localisation, virtual events, digital media, audio and video studio hire, video editing, podcasting and video production.

The company was set up in 2012 and began live streaming sports events in 2016. It has seen massive growth in the area since and was the venue for our own Sport for Social Good event in partnership with Allianz in February, as well as for the launch of the FAI strategic plan in March.

Cricket Ireland engaged HBV Studios to livestream its domestic cricket programme in 2020, in the midst of the COVID-19 pandemic, when attendance at sporting events worldwide was restricted.

This partnership subsequently developed into a three-year deal to livestream cricket matches from international to club cricket, including this upcoming series against South Africa.

“It’s an immense privilege for us to be in a position to sponsor the upcoming Women’s series with South Africa,” said the owner of the company Heatley Tector.

“Women’s cricket has been growing exponentially across the world in recent years, and along with Cricket Ireland’s significant investment of €1.5M into the women’s game, it’s set to grow even further.”

“I’ve been involved with Irish club cricket now for well over 40 years and I’m quite fortunate to be able to combine my personal sporting passion with my business, through our live streaming of more than 50 of Cricket Ireland’s international and domestic fixtures last year alone.”

“Along with our sponsorship of the South African series we will also be live streaming the matches to a worldwide audience.”

“Live streaming is a fantastic way to show the Irish cricketing public and fans of cricket worldwide just how exceptionally talented our cricketers are.”

“We achieved more than 6 million views of our live streams in 2021 and have had a strong start to 2022. The interest in Irish cricket continues to grow and we hope to continue to be part of that journey.”

“We’re really looking forward to the South Africa series and we’d especially like to wish Gaby and the squad the very best of luck.”

“HBV have been partners of Cricket Ireland for a number of years now, and this announcement today demonstrates not only how well the two organisations work together, but also that we are of common mind when it comes to our desire to grow the reach and profile of the women’s game,” added Cricket Ireland CEO Warren Deutrom.

“We’ve seen such incredible growth and professionalisation of the women’s game across several major nations like Australia, England and India and the strong focus on female cricket in the new ICC strategy.”

“We in Ireland share those same ambitions for female cricket, ambitions laid out in both our Strategic Plan and our Women’s and Girls Cricket Action Plan.”

“It is partnerships such as this with our friends in HBV that help raise the profile of the women’s game in Ireland, grow the sport in general, and put us firmly on the path of becoming a major nation in world cricket.”

The series gets underway this Friday with the first of three T20 Internationals between the sides at Pembroke Cricket Club at 4.30 pm local time.



Sport for Business Partners