Naming rights have been in the news with the redevelopment of the RDS and the Irish Independent taking on Musgrave Park in Cork but the Irish greyhound Board have applied a new twist by selling temporary naming rights on Galway Greyhound Stadium during the Galway Race Week.
Four consecutive nights of racing at the Bulmers Stadium will take place between July 30th and August 2nd.
Bulmers will run designated complimentary buses from the racecourse at Ballybrit to The Bulmers Stadium on Friday night, and will apply the Bulmers Original Cider brand to each of the races on the night.
In addition they will activate the deal through providing a bespoke Pop-up bar serving Bulmers Original, Bulmers Light, and Becks. There will also be a unique Bulmers Garden and a Silent Disco after racing until l in the night.
“With Bulmers on board this year’s race week will be the biggest and best since the redevelopment of the stadium, said Fintan Monaghan, General Manager of the Stadium.
“The re-naming of the venue shows the unique opportunities available to potential sponsors and the willingness of the Galway Greyhound Stadium to partner Irish products”
The Irish Greyhound Board unveiled new branding and a stadium specific strategy for promoting brands through the sport earlier this year. It also signed a three year deal with Boylesports for sponsorship of the Irish Derby taking place through August and September.
