A major part of the value of a commercial partnership to a sport is the additional exposure it can give and the GAA will be in evidence now and through the summer on the shelves of every major supermarket through the Kellogg’s on-pack promotion of the Kellogg’s Cúl Camps.

Prizes worth €40,000 are on offer to clubs that can be nominated by anyone who buys a promotional box of Kellogg’s Corn Flakes, Rice Krispies or Bran Flakes and uses a unique on-pack code to nominate a club of their choice.

Meath LGFA star, Emma Duggan (pictured above) and TV presenter Emer O’Neill were on hand to officially launch the promotion with a previous winning club, Skryne GFC.

The Meath club claimed the first prize with €25,000 and the prize has transformed them through the restoration of their pitch and purchasing new equipment including Gaelic footballs, training accessories and club jerseys for members.

This year’s camps start across the country on Monday, June 27th, and will run up to August 26th. More than 80,000 participants are already booked to attend a Kellogg’s GAA Cúl Camp this summer, with an added sense of excitement noticeable as this year sees numbers back at full capacity across the country following Covid restrictions.

“Based on incredible feedback and very popular engagement levels, we are delighted to officially launch the nationwide competition,” said Sarah Ferguson, Kellogg Ireland General Manager.

“This is open for all GAA clubs across the country to be in with a chance to win prizes worth a total of €40,000. The on-pack competition provides GAA members with a great opportunity to raise vital funds for their club.”

“We want to encourage everyone to nominate their club to be in with a chance. Through our partnership with Kellogg’s GAA Cúl Camps, we are very proud to support the grassroots of the GAA.”



Sport for Business Partners