Continuing our build up to this Sunday’s Superbowl here is the ad that is likely to be the most talked about.
Toyota has paired the words of Muhammed Ali with the spirit of US Paralympic Snowboarder Amy Purdy to produce 60 seconds of genius advertising.
Purdy had both legs amputated at the age of 19 after a bout of meningitis.  16 years on she most recently competed in the Sochi Winter Olympics and in the US Reality Series Dancing with the Stars.
This is pretty stirring.  Hats off to Toyota.