The partnership and Pinergy’s role as official energy partner will now run for at least six seasons.
The company will continue to activate its sponsorship through a third year of the innovative #WeAre16 campaign “recognising the unique energy, determination and passion of the Munster Rugby fans.”
A number of new initiatives to enhance the fan experience will be unveiled this season. These will include unique #WeAre16 heated zones in Thomond Park where fans can build their energy before kick-off, at half-time and after the final whistle.
In another smart way to tie the value of the brand to the convenience of the fans, there will be a number of new Electric Vehicle charging points installed at Thomond Park.
Throughout this season Pinergy will be activating the new ‘Family of Fans’ competition on Facebook https://www.facebook.com/PinergyIRL/ recognising the energy of Munster’s fan families.
A Munster family will win four match day tickets, free electricity for a year and other prizes for key matches during the season.
Pinergy’s unique support of the Munster Rugby Supporters Club Choir will also continue. This is the first provincial rugby choir of its kind and makes for a very special atmosphere in the pre-game routine ahead of Munster’s biggest games.
The Player of the Match will be enhanced by the awarding of a Pinergy Power Player for every game based on the analytics from that game. Pinergy branding on the backroom team’s computers will continue and the analytics will also be shared across Pinergy’s social media channels.
Munster Rugby will also access Pinergy’s Smart Business platform to better manage, monitor and reduce its energy consumption through energy data insights. Both Thomond Park and Irish Independent Park will be supplied with 100% renewable energy from Pinergy for the duration of the agreement.
“Pinergy has been a proud partner of Munster Rugby since 2014 and we are delighted to announce a two-year extension to our partnership,” said Enda Gunnell, CEO of Pinergy.
“In addition to providing Thomond Park and Irish Independent Park with 100% green energy, we’re going to help Munster Rugby better manage, monitor and reduce their energy consumption through our Smart Business platform.”
“We’re also introducing new initiatives for fans including the #WeAre16 Zones to keep the Munster faithful warm & energised throughout the season, and charge points for electric vehicles at Thomond Park to emphasise the Stadium’s green credentials.”
“Pinergy has been a valued partner of Munster Rugby for a number of seasons so I’m proud to announce that our official energy partnership has been extended to the end of 2020/2021 season,” added Ian Flanagan in one of his first acts as the new CEO at Munster Rugby.
“We welcome the smarter energy solutions Pinergy has brought to Thomond Park and Irish Independent Park and we look forward to working with them this coming season to explore better ways to manage our energy off the pitch.”
“The #WeAre16 campaign has resonated strongly with our fans and we’re confident the innovations they are introducing this season will prove popular.”
Image credits, Inpho.ie