Munster rugby have landed a major new Naming partnership for Cork’s Musgrave Park which from today on and for at least the next five years will be known as Virgin Media Park.
As part of the agreement, Virgin Media will have total and exclusive ground naming rights, along with extensive branding at the venue.
Virgin Media will also become the telecommunications and broadband sponsor of Munster Rugby, providing full-fibre connectivity both to Virgin Media Park in Cork and Thomond Park in Limerick.
The stadium is one of the busiest sports venues in the country, hosting selected Munster senior men’s home games in the BKT United Rugby Championship, Munster senior women’s interprovincial fixtures, as well as home games for the Ireland women’s senior team, the Ireland men’s U20 team, plus multiple clubs and schools matches and other sports.
The venue is also well known for its series of annual summer concerts, which will take place again in 2024.
“We are delighted to team up with Munster Rugby and continue our commitment to investing in Cork and the wider Munster region,” said Tony Hanway, CEO of Virgin Media Ireland.
“Munster Rugby and Virgin Media share the same values of community, teamwork and excellence.”
“We are thrilled to be supporting the Munster team and their ultra loyal fanbase, which is so renowned across the Rugby world. We look forward to seeing many more special sporting memories created on the field of play at Virgin Media Park.”
“We are delighted to announce this new partnership with Virgin Media,” added Munster Rugby CEO Ian Flanagan.
“Given how special Musgrave Park is, and the meaning it has to Munster Rugby and our community in Cork, we feel the new link between the venue and Virgin Media will work really well.”
“We look forward to working with Virgin Media on maximising what we do at this iconic rugby, sports and community venue over the coming years.”
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