That’s What I Call Marketing, the podcast run by Conor Byrne, has released the final instalment of the Building a Legacy podcast series, which looks in detail at the world of sponsorship.
Byrne is joined by Mary McGuire, Head of Sponsorship at Legacy Communications; Phil Greene, Sponsorship Manager at PTSB; Amy O’Shaughnessy, Head of Brand at Energia Group; and Jason Delany, Director of Brand, Product and Marketing at Staycity Aparthotels; all members of the Sport for Business community.
The episode explores the benefits of sponsorship for brand marketing, particularly in sport with three very different sponsorship properties from Irish Rugby to Team Ireland at the Olympics and Paralympics to lead sponsor of Dublin GAA. There are plenty of learnings and takeaways along the way, whether you’re a big brand looking to explore the sponsorship market or a challenger brand looking to get involved.
In the first episode of the series, Byrne met Legacy’s co-founder Bernard Brogan and Managing Director Kevin Moore to share the journey they have been on to date with the agency, from the inception of Legacy Communications in 2012 to becoming one of the most renowned names in the industry.
Episode two featured Aidan McLaughlin from Indeed, Legacy’s Claire O’Grady, Director of Creativity & Strategy and Micheál Brennan, Head of SEO, discussing the evolving landscape of creativity within both the agency and industry at large.
Speaking about the final instalment of Building a Legacy, Kevin Moore, Managing Director at Legacy Communications, said: “We’re delighted to cap off a fantastic podcast series with That’s What I Call Marketing by taking the opportunity to hone in on Legacy’s heritage, having started out as a sponsorship agency back in 2012.”
“We’re also proud to feature some of our brilliant sponsorship clients in Energia, PTSB and Staycity Aparthotels. These brands are truly at the forefront of the sponsorship industry in Ireland, and providing the platform for them to tell their story has uncovered some fascinating insights for the listeners.”
The podcast is available on all main streaming platforms.
Sport for Business will host its annual Sponsorship Showcase event in Dublin on Thursday morning, October 10th, This is one of many events planned for the remainder of 2024.
Register your interest to attend a Sport for Business event here.
The GAA and Cork GAA are among the 300 organisations, which include all the leading sports and sponsors, as well as commercial and state agencies, that are members of the Sport for Business community.
Find out more about joining us today.
Check out our upcoming events to discover ways of connecting in person with our membership.
