The Scottish League Cup will henceforth be known as the ‘Premier Sports Cup’, in an initial two year deal between the Scottish Professional Football League and broadcaster Premier Sports.
Premier Sports have also extended the term of their broadcast contract by a further two years and will now be the exclusive broadcaster of the Premier Sports Cup until at least the end of season 2026/27.
“The first season’s coverage of the competition by Premier Sports has been a tremendous success,” said Chief Executive of the SPFL Neil Doncaster, “with St Johnstone FC lifting the cup for the first time in their history.”
“It’s a very welcome endorsement of our game, especially at such a challenging time, that Premier Sports have agreed to extend the term of their broadcast contract. For many years, our Cup has been a vital and exciting competition and the involvement of Premier Sports has certainly enhanced its prestige and awareness.”
“I am also thrilled that Premier Sports are showing their further commitment and increased contribution to Scottish football by becoming the title sponsor of the Cup. The
“Premier Sports Cup offers a new and exciting promotional platform for both parties,” added Director of Operations, Richard Webb.
“We are delighted to be broadening our partnership with the SPFL and further investing in Scottish football with the extension of our current exclusive League Cup rights.”
“We have developed a strong presence in Scotland with coverage of both Cup competitions so it feels like a natural step to strengthen our commitment to the game by also becoming the title sponsor of the League Cup. We look forward to bringing fans the biggest games and best moments from the ‘Premier Sports Cup’ for the next six years.”
Premier Sports held the exclusive rights to broadcast the Guinness PRO14 Rugby tournament across Britain, as well as games from La Liga, the NHL, Nascar and other sports. The Irish version is available as part of the Sky Sports Premier package.
Sky Sports are among the more than 250+ members of the Sport for Business network of sporting and business organisations working together across a number of key areas.
Sport for Business Partners