2024 Olympic champion on Pommel Horse Rhys McClenaghan has signed up as a brand ambassador with fashion house G-Star.
In a new campaign, the Olympic medalist shows off his signature pendulum-like movements on the pommel horse, spotlighting the jeans of the Fall ’24 collection. Rhythm, movement, art and product looks like a very natural fit for both.
“I’ve always seen gymnastics as a form of art, much like fashion. Collaborating with G-STAR is an exciting opportunity to merge these two worlds,” said McClenaghan.
“The idea of performing gymnastics in denim is something I never imagined, but it’s a perfect fit.”
McClenaghan is featured in multiple outfits, including the Bend 3D, G-STAR’s latest denim innovation.
“One of the core elements of G-STAR is the idea of surprising and contrasting combinations,” said Gwenda van Vliet, Chief Brand Officer at G-STAR.
“We like to do things that are different and provocative. And we love to collaborate with the best talent to do so. We are absolutely thrilled that Rhys McClenaghan has partnered with us, and his recent Olympic win is a testament to his exceptional athletic skills and relentless discipline.”
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