Sky has secured the broadcast rights to show up to 44 matches from the Women’s Super League in England for the 2024/25 season, more than any other broadcaster.

The BBC will also be showing matches free to air, together adding to the rapid growth in interest of the game.

Republic of Ireland stars like Katie McCabe, Aoife Mannion, Megan Connolly and Courtney Brosnan feature regularly with McCabe and Connolly likely to feature in Sunday’s Sky televised clash between Arsenal and Bristol City.

“It’s a hugely exciting time for women’s football,” said Sky Sports managing Director Jonathan Licht.

“Extending our partnership with the Women’s Super League with more matches than any other broadcaster is fantastic news for Sky Sports customers. Audiences have increased hugely over recent years and we’re proud of our contribution to the growth of the game and women’s sport more broadly, showing 70% of all live action last year on our channels.”

Since Sky Sports first partnered with the Women’s Super League in 2021, viewing on pay TV has now increased four-fold.

The Manchester derby on 23 March 2024 achieved a peak audience of nearly 600k and an average audience of 485k.

Sky Sports has an unrivalled range of women’s sport and, in 2023, was the home to over 70% of all televised women’s sport – more hours than all other broadcasters put together.

This year, Sky Sports will broadcast Scottish Women’s Premier League, England Women’s cricket, The Hundred, US Open, WTA Tour, women’s golf Majors, Ladies European Tour, women’s boxing, F1 Academy and more.

On Sky Sports, and available to non-Sky subscribers via a NOW Sports membership, the Women’s Super League sits alongside:

  • Premier League – 128 live games, increasing by over 70% from 2025/26 to at least 215 fixtures each season.
  • Formula 1 – every practice, qualifying and race until the end of 2029.
  • English Football League – coverage increasing to over 1,000 matches each season from 2024/25 in a ground-breaking five-year partnership.
  • England cricket – ECB rights to the end of 2028 with home men’s and women’s international cricket including the next home Ashes series, The Hundred, Vitality Blast, County Championship.
  • International cricket – all men’s and women’s ICC world events through to the end of 2031, and the IPL and WPL tournaments secured until 2027.
  • Scottish football – an increase in Scottish Professional Football League fixtures and some of the best Scottish Women’s Premier League matches each season.
  • Golf – all five women’s Majors, and all four men’s Majors, The Ryder Cup and Solheim Cup and both men’s and women’s Tours across multi-year terms.
  • Tennis – year-round tennis from both the ATP and WTA Tours for the next five years, plus the US Open until 2028.
  • Rugby League – every Betfred Super League match live for the first time from 2024 – 2026, including all three Grand Finals – Men’s, Women’s, and Wheelchair.
  • Plus, international rugby union including 2025 British & Irish Lions Tour of Australia, England Netball, NFL including the Super Bowl, year-round boxing, darts including the PDC World Darts Championship, BBL and more.

 

Sport for Business Perspective:

Making it normal to sit down and watch all sport regardless of gender is the most important thing that media can do in promoting genuine equality and Sky is walking the walk on content, presenters and promotion.

The kerfuffle around RTÉ bumping the Champions League to cover the Women’s National Team against England this week is an indication that this is a challenge far from fully met as yet but this is another signal we are moving in the right direction.

 

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The Sport for Business Membership comprises nearly 300 organisations including all the leading sports and sponsors, commercial and state agencies. 

Be part of the biggest community of sporting and business organisations in Ireland by becoming a member of Sport for Business and enjoying a host of benefits.

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