Talk Golf Ireland, one of Ireland’s leading free golf newspaper publications, has been taken over by Sharon Smurfit.
Sharon is the former Director of Golf at The K Club, and has more recently built a golf consultancy business advising golf committees, managers, and tournament organisers including the DP World Tour.
She brings a wealth of expertise and passion to the publication and an appreciation of the game from a player, fan, and commercial point of view.
Talk Golf Ireland provides quarterly print editions and monthly digital issues, making it the go-to resource for a broad spectrum of golfers including club amateurs, touring professionals, golf clubs, corporate partners, and advertisers across the country.
It covers everything from club news and course highlights to expert insights and will be distributed to clubs, golf venues and golf retail outlets around the country.
Expressing her enthusiasm for the new venture Smurfit said, “I’m honoured to take over the reins of Talk Golf Ireland. This publication has a longstanding reputation in the Irish golfing community, and my goal is to advance that legacy by offering a powerful platform where local clubs can share their news, results, and key messages directly with their own communities—across digital, social, and print editions.”
“We want to celebrate what makes Irish golf so special, the camaraderie, the tradition, and the incredible talent at every level of the game. My vision is to bring this publication back to its grassroots and to be even more connected with golf clubs nationwide.”
In addition to the next issue, the brand will unveil a completely revamped website, providing a dynamic online hub for readers, clubs, and advertisers.
The goal is to amplify stories from grassroots clubs, highlight emerging local talent, and foster an environment in which knowledge and inspiration can be freely exchanged.
“This is a newspaper for everyone and is a great resource for clubs and I would strongly encourage them to avail of the various low-cost options we offer to help them to promote their club and share their news,” she added.
Sharon Smurfit is a member of Sport for Business and was a speaker at our annual Women and Sport Conference in November of last year. She is active on social media and has a large following across her various channels which she will also use to help support the work of Talk Golf Ireland.
SPORT FOR BUSINESS PERSPECTIVE
Creating a platform for the sharing of local stories has the potential to reach right into the grassroots of the game. The blend of a ‘coffee table’ style print publication and the cheaper to produce and easier to distribute online issues has potential within this very specific market and we wish Sharon the best of luck.
WHAT’S UP NEXT?
Sport for Business has started the planning for a new Business of Golf event to take place in the summer and we will be sharing details shortly.
MEMBERSHIP AND EVENTS
Sharon Smurfit, Golf Ireland, Forefront Sports, Dromoland Castle, Carton House the DP World Tour and both the KPMG Women’s and the Amgen Men’s Irish Opens are among the 300+ organisations that make up the membership of the Sport for Business community. Our Golf Coverage is backed by KPMG and Golf Ireland.
The Sport for Business Membership comprises nearly 300 organisations, including all the leading sports and sponsors, as well as commercial and state agencies.
