It is without doubt a social Olympics and as sponsors of Team Ireland Electric Ireland have been to the fore with smart content that has captured the moments that have dominated Ireland’s Olympic news cycle over the course of the games.
In order to work best content needs to be fast but also clever and well put together.
Each of those boxes has been ticked as can be seen below with excerpts from the Electric Ireland timeline over the weekend.
The brand has also been retweeting content from Team Ireland at the Official Olympic Council of Ireland account to it’s larger audience, amplifying content that is not available anywhere else.
The messages are right in line of the overall campaign theme of #ThePowerWithin.
Michael Conlan is already a Bantamweight world champion. Now he’s coming for Olympic Gold. #ThePowerWithin #boxing pic.twitter.com/t2fZFuYfBW
— Electric Ireland (@ElectricIreland) August 14, 2016
You’ve heard of #PullLikeADog. Now, thanks to Scott Evan’s heroics, prepare for the #FullEvans#ThePowerWithinpic.twitter.com/sfYqs4AwQd
— Electric Ireland (@ElectricIreland) August 14, 2016
The reaction at #TeamIreland HQ – Ye can have all the shteak ye want tonight lads! #Silver #PullLikeADog pic.twitter.com/mdJh9nG9UO
— Team Ireland (@olympiccouncil) August 12, 2016
Did you know that Matt McGovern & Ryan Seaton can reach speeds of 30mph in their boat? Race @ 17:05 #ThePowerWithin pic.twitter.com/nZo0Oxa0K5 — Electric Ireland (@ElectricIreland) August 13, 2016
Retweet to show your support for our four #Rio2016 finalists – Pull like dogs guys! 🐶 #ThePowerWithin pic.twitter.com/qn5EGEuN3D — Electric Ireland (@ElectricIreland) August 12, 2016
Sport for Business’ Coverage of the 2016 Olympic Games is supported by Team Ireland Official Partner Electric Ireland #ThePowerWithin
