SPAR and EUROSPAR celebrated their partnership with the Olympic Federation of Ireland and Paralympics Ireland with an internal activation event over the weekend.

The event was attended by retailers, their families and some of the country’s top Olympians and Paralympians at the National Indoor Arena, Sport Ireland Campus.

The partnership will see the leading retail group support Team Ireland as they build towards and compete at the 2028 Olympic and Paralympic Games in Los Angeles.

This will be done at the national level, but also at the local level in the communities of the athletes. As such, this event was a great way to get the most enthusiastic retailers across the estate fired up for what is to come.

 

Image Credit: Spar, OFI and David Fitzgerald, Sportsfile

Further Reading for Sport for Business members:

Read our Sport for Business Coverage of Sponsorship

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