Ireland’s first-ever dedicated fitness challenge for older people was launched today, led and facilitated by Siel Bleu Ireland, a not-for-profit social enterprise which provides life-enhancing exercise programmes to older people across the country.

The ’30 Days to Better Ways’ campaign was launched with assistance from Pat Spillane.

The 30-day online challenge, which runs from June 1st-30th, encourages older people to see the difference 30 days of regular exercise and activity can make to their physical and mental wellbeing.

Unlike most fitness challenges where weight loss and muscle gain are the main goals, Siel Bleu Ireland focuses on personal health achievements with better mobility in performing everyday tasks, being able to walk better for longer and being able to play with grandchildren being some of the individual goals the ’30 Days to Better Ways’ campaign seeks to help participants achieve.

Informed by the World Health Organisation’s recommendation of 150 minutes of physical activity a week for older people, the campaign involves participants simply signing up for the 30-day free trial where they will have access to the social enterprise’s wide range of exercise classes from mobility to strength and conditioning, offered through the Siel Bleu at Home online programme.

It is aimed primarily at those aged 55 or above but the course is open to everyone. No one ever really considers themselves to be ‘old’ as such but enabling people to sign up from home for a 30 day period may encourage more to do so than would normally do so if it involved going to a class.

The Siel Bleu at Home programme was launched in 2020 in response to Covid and is now an important part of the Siel Bleu Ireland offering, with 11 exercise classes a week, allowing members to exercise safely and comfortably from their own homes.

Over 6,000 people every week are already taking part in these and in in-person classes.

“I’m delighted to be part of this fantastic campaign dedicated to promoting older people’s health and fitness,” said Spillane at today’s launch.

“The past few years have shown us the importance of looking after ourselves as we get older and it’s something that we can no longer put off or ignore.”

“It’s encouraging to see an organisation like Siel Bleu Ireland shine a spotlight and launch Ireland’s first fitness campaign for older people. There’s a lot of life left in us yet, and 30 days is the perfect roadmap to a new chapter.”

“The health and fitness of our ageing population have never been more important, and we are proud to highlight this important issue,” added National Manager for Siel Bleu Thomas McCabe.

“We have seen the difference regular exercise can make in the lives of our members, from being able to go up and down a flight of stairs with no issues, to being able to live in their own homes independently for longer to even being able to walk their daughter down the aisle.”

“We want every older person in Ireland to experience the same achievements and encourage everyone to take part in this 30-day challenge and see the difference it can make to your life.”

Participants of the ’30 Days to Better Way’ challenge will also be treated to Ireland’s first wellness event dedicated to older people. Taking place on June 13th, members will enjoy talks from leading health specialists on the importance of active ageing, exercise sessions from Siel Bleu Ireland’s highly qualified trainers, and a guest talk from campaign spokesperson, Pat Spillane.

Siel Bleu Ireland is currently running the “30 Days for Better Ways” campaign to raise awareness of social enterprises in Ireland under the ARISE Social Enterprise Awareness raising initiative from the Department of Rural & Community Development.



Sport for Business Partners