Bank of Ireland have launched another opportunity to feature as the sponsor for a day on the shirt of either Leinster or Munster Rugby.
The competition is open to any small businesses trading in Ireland. The definition of that is to employ less than 250 staff and have turnover of less than €50 million.
Last years winners were Dublin meat wholesalers Gahan Meats on Leinster and Ryan Stoves from Limerick on the Munster shirt.
Both winners credited the win with lifting sales enquiries and turnover both locally and across the country. Gahan Meats attributed a 15% increase in sales to winning the promotion.
The prize includes your business logo on the front of the respect provincial short for a Guinness Pro12 game, corporate hospitality at the RDS or Thomond Park for 10 people, pitch side advertising and an advertisement in the programmes.
Bank of Ireland, running the promotion in partnership with Independent News and Media say the prize is worth €50,000 but the real value is that this is actually a ‘money can’t buy’ opportunity to put a business on the map with sporting brands that would normally be way beyond their reach.
Entries for the promotion are open until November 10th at which point a judging panel including Enda Lynch and Paul Dermody from the two provinces, business journalist Richard Curran and Mark Cunningham, Director of Business Banking at Bank of Ireland will select a shortlist.
This will then go to a public vote through social media and in the Irish Independent with the winner announced before the end of the month.
It has become an effective asset for sponsors to switch their branding on shirts and create awareness that reflects well on them through their being replaced on shirts.
O2 were one of the first to switch to an internal brand when playing England a number of years ago and using the O2 Money brand on Irish shirts for one international. A number of GAA counties including Dublin, Galway and Cork have given over shirts to charity groups for one off matches.
Familiarity on a shirt can often be a challenge for brands with consumers becoming desensitised if they see it all the time. By making noise about taking one brand off and giving the space to a worthy cause it sparks the conversation about the sponsor themselves and thus becomes a winner in absentia.
You can enter for the Sponsor for a Day promotion here.
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