As the Republic of Ireland’s new kit was revealed we caught up with Jonathan Courtenay of Jacc Sports, the distributors of Umbro in Ireland, to tell the story of how this deal emerged over 18 months, from a rooftop bar in Gibraltar on a weekend where John Deaney still held sway.

At least there was no need for a charter aeroplane to Iran this time around but we do chat about that as well…

Courtenay talks us through the detail of creating a bespoke design for the Women’s team and how we will now find out what level of demand there is, as well as how the sports market has been impacted through Covid.

It’s well worth making a cup of coffee and listening to one of the most knowledgable and perceptive commentators on the sporting world.

Sport for Business Partners