We were joined this morning by Paul O’Donohoe, Executive Vice-Chair of Greencastle Media who rescued Joe.ie and its titles including SportsJoe from examinership here last year.
We discuss the rescue and why they felt it was a worthwhile exercise, the changing face of sports content and consumption by fans, and the blurring of the lines between media across the written word, audiovisual content and clip rights.
Amongst the insights you will find by watching or listening back are:
“It gave us a platform to explore other opportunities, new formats and perhaps some ancillary activities like live events.”
“When you take a company out of examinership it’s not a bed of roses.”
“We are only at the start of the journey. We will be investing into the organic content.”
“We’ve doubled the editorial teams and hired Lucille Gavin as Head of Original Content to develop that team.”
“There was damage done to the brand but we have worked hard sitting down with all the stakeholders to restore trust.”
“It’s a challenge to engage with Gez Z and even Millenials but we are well-positioned in order to reach that audience.”
“The distance between digital and linear TV is narrowing.”
SportsJoe is one of a strong cohort of media members of the Sport for Business network of sporting and business organisations working together across a number of key areas.
Sport for Business Partners
