In this week’s Sport for Business Podcast we are chatting with Eimear O’Sullivan, the Corporate Affairs Director of Lidl Ireland.
The reason for kicking off the year here is the launch of Lidl’s partnership for the year ahead with the Ladies Gaelic Football Association.
This is a sponsorship which has worked so well in so many ways and we explore the reasons why that might have been and continues to be the case.
We dive into the detail of fresh research into the importance of seeing the stars of the sport and getting to know them, and why sport is so important as part of the retailers marketing mix.
We finish as ever with a round of quick fire questions the answers to which include two Presidents, a very popular band from the 70’s and the trauma of a B Final Penalty shoot out.
SPORT FOR BUSINESS PERSPECTIVE
There is still a significant gap between the attendance at and the coverage given to the Lidl National League in the Women’s game and the Allianz League in the Men’s.
Knowing the distance to be travelled towards equality can be daunting but it begins with each and every one of us.
WHAT’S UP NEXT?
Division 4 gets underway this weekend with Divisions 1,2 and 3 get started the weekend of the 25th \ 26th January.
MEMBERSHIP AND EVENTS
The LGFA, Lidl, Sport Ireland and more than 30 National Governing Bodies are full members of the Sport for Business community. Lidl are our partners in coverage of Women and Sport.
ALL TICKETS FOR THE SPORTING YEAR AHEAD ARE NOW SOLD OUT
The Sport for Business Membership comprises nearly 300 organisations, including all the leading sports and sponsors, as well as commercial and state agencies.