On today’s Sport for Business Podcast we are talking about inclusion and the importance of sport doing more to be welcoming to the LGBTQ+ community.

It’s Pride month and the march has taken place with its usual mix of colour and laughter, though still with an undercurrent that we are nowhere near being there in terms of a full welcome for those seen as being in some way different.

One of the companies that has been doing the best they can, and which this year introduced an Allyship Alley at the stadium which bears its name is Aviva.

We sat down with Brian O’Neill the company’s Head of Sponsorship and Sustainability here in Ireland to talk about the importance of doing the right thing for the right reasons.

We also chat about employment, the importance of speaking to the right people, about gender identity and plenty more, so let’s see where we got to…

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