In the fourth episode of our Sport for Business Leadership series we speak to Warren Deutrom, CEO of Cricket Ireland.
We talk about the highs and lows of performance; about bringing a sport from an employee base of one to 40 and turnover of €250,000 to more than €12 million; and about the ambition to make cricket mainstream in Ireland, matching its position elsewhere around the world.
We discuss the frustration of not having a permanent national home for the sport and the potential reputational damage that will do as we progress.
We finish with an imaginary lunch in the Grand Hotel in Malahide and find out which heroes from in and outside sport would be sitting at the table.
