Technology is forever changing the way that sport is played, ruled, watched, consumed, prepared for, and engaged with.

In this Sport for Business Podcast series, we explore the areas where change is happening, from Ireland and around the world, talking to the people who are creating that change.

This morning we go to Boston Massachusetts, to speak to Mike Colarossi, Vice President, innovation, product line management and sustainability, Apparel Solutions, Avery Dennison.

Their Embelex brand is responsible for the labels and numbers you see every day on football shirts across the top European Leagues, in the NFL and the NBA.

They are more than just numbers though as we discovered over the course of the conversation,

To find out more about our Sports Technology coverage take a look here.