It was not supposed to be like this in 2021. The pandemic which blasted us out of our sporting stride in 2020 was only to have run for a few months and then everything would be back.
It was a year of catching up. The Euro’s, the Olympic and Paralympic Games, the Ryder Cup all took place out of sequence but they did take place, and their renewals are closer.
Approaching the end of the year we are in turmoil once more with crowd restrictions and surging numbers but with vaccines and boosters, we are in a better place than we were 12 months ago.
Sport has been a bright shining light amid the gloom once more in 2021 and will continue to be so.
It brings us together as people and grows stronger with commercial support from strong partners who understand the magic and enhance rather than damage it.
Sport gives us an understanding of winning and losing; of improving through putting in the hard work, and of learning from setbacks to come back a better version of ourselves.
In 2022 Sport for Business will celebrate 10 years of shining a light on what you do as sporting organisations, state bodies, sponsors, partners, educators, agencies, athletes and managers.
It has been a pleasure to do so and every morning brings fresh enthusiasm to go again, to be better.
We have big plans for the year ahead. A new look to our now twice-daily bulletins, a new venture into podcasting to go deeper with the people who matter in our working and sporting lives, great events and more ways to connect you as our brilliant network of people doing great work..
We will be back for more in January and are excited already for the prospect of a year to remember for all the right reasons.
For now though, here is a whistle-stop tour of what happened in the past twelve months that mattered most to us, and to you…
We kicked off the New Year with an A-Z of the themes and stories that we felt would dominate the year ahead and for the most part, they were spot on. Little did we think that Tokyo 2020 would still be on a knife-edge or that Dublin would lose the hosting of Euro 2020 matches but the events that were supposed to happen in large part did. C was unsurprisingly for Covid-19 and our belief that it would ‘remain the key determinant of our sporting lives through 2021.’ To let you in on a secret, it might be so again when we publish the same list in January…
Sponsorship
The big news on the sponsorship front was that SSE Airtricity was renewing its partnership with the FAI and extending the sponsorship of the SSE Airtricity Premier and First Divisions to include the Women’s National League as well.
NowTV took to the streets as the new title sponsor of the Dublin Bikes scheme.
Mayo GAA signed a five year deal with Portwest.
Channelle Pharma signed a four-year deal to become the new sponsors of the Irish Champion Hurdle at Leopardstown.
Onside published its annual review of the sponsorship market which showed a 24 per cent hit through 2020, with 70 per cent of sponsors reducing their investment due to Covid. The forecast was for a bounce-back in 2021 though.
Events
Our Sporting Year Ahead event took place online in January and we were delighted to have Jonathan Hill, the incoming CEO of the FAI join us to talk about his hopes and plans for the first time in a public forum. He was joined by Martin Murphy, Chris Bird, Katie McIntyre and many more with over 400 friends, members and colleagues joining us.
It was also a month of catching up with the PwC All-Stars and the RTÉ Sports Review of 2020 both taking place out of time.
Patrick Holohan addressed the GAA Healthy Clubs Conference.
The Big Stories
Cancellations, postponements and wrestling with schedules was the order of the month in January as case numbers soared and Covid took a winter grip.
Industry Moves
Paul O’Connell took on a new role within the Irish Rugby coaching set-up. Lisa Fallon and Damien O’Neill joined the board of Paralympics Ireland. Dermot Rigley stepped down from PRO14 Rugby as it was, and Paul Flynn did likewise at the Gaelic Players Association.
In The News
The Guinness Six Nations went ahead in front of empty stadia and after a few nervous days where French participation was in doubt.
The Aviva Stadium and 13 other sporting centres were named among the first tranche of Covid Vaccination centres.
€1 million of funding was released to get the Dalymount Park redevelopment up and running.
Niall Horan’s Modest! Golf signed up to help the R&A promote Golf to younger audiences;
Basketball and Hockey decided to shut down their seasons. The GAA season was pushed back to after easter.
Clubforce secured a major investment and doubled its workforce;
Indeed launched a new career Coach service for athletes;
The Cara charter to encourage inclusive behaviour signed up its 1,000th organisation. Sport for Business was proud to be one of the first when it was originally launched.
Watch LOI returned to streaming screens with action from all three League of Ireland competitions.
Sponsorships
Bank of Ireland was unveiled as a major new partner of the FAI.
Allianz launched their new multi-year partnership with the Olympic Games, matching their long term involvement with the Paralympics.
Lidl launched a new Fundraising initiative for Clubs and produced a stunning new TV ad showing a game being played on the side of a mountain.
Sport Direct confirmed a new five-year partnership with Cork GAA.
Gym + Coffee took on sponsorship of TG4’s coverage of the Women’s Aussie rules coverage on TG4.
The Curragh Racecourse signed Betway as a new sponsor.
Tik Tok was named as a global sponsor of Euro 2020.
Vodafone, Energia, Electric Ireland and SuperValu all took home prizes from the virtual European Sponsorship Awards.
Industry Moves
Larry Bass stepped down as Chair of Cabinteely FC and away from his engagements with the FAI.
Karl Dunne was appointed the new CEO of Ireland Active.
Lynne Cantwell was appointed Head of South Africa’s Women’s Rugby development programme.
Larry McCarthy became the President of the GAA.
In The News
The first talk of a potential FIFA World Cup bid began to emerge.
We kicked off the Annual search for the PwC 30 Under 30 for 2021, shining a light on the major talent that exists across the business side of Irish sport.
Gordon Elliot hit the headlines for all the wrong reasons, bringing horse racing into disrepute on the eve of the Cheltenham Festival
Bohemian FC invested money from the onward transfer of Matt Doherty in an 18 year deal with Dublin City University on shared facilities.
CVC Closed its Investment in Six nations Rugby, providing a financial boost for the IRFU
We completed our annual look at the commercial deals supporting clubs across the SSE Airtricity League.
The Curragh published an Economic impact Report which showed its value to the local economy as being over €100 million
We revealed that eir was on the point of exit from its sports broadcasting commitments
Rachael Blackmore rode into history as Champion Jockey at the Cheltenham Festival and Waterford trainer Henry de Bromhead became the first to saddle the winner of each of the three Championship Races in a single year.
The FAI EGM passed all the necessary motions to activate the rescue package from the Government, UEFA and the Bank of Ireland.
Sponsorships
The FAI signed another new commercial partnership, this time with Weetabix, and an extension with DHL
Energia signed a three year deal with Wexford Youths in the Women’s National League.
Shamrock Rovers signed up 888 as their main commercial partner on an initial two-year deal
Bohemian FC signed secondary partnerships with Focus Ireland and Dublin band Fontaines DC
Hanley Energy signed a two year extension with Cricket ireland
Events
We hosted our annual Women in Sport Conference online with Lynne Cantwell, Sue Anstiss, Glen Killane, Niamh Fahey, Sinead McNulty, Lisa Clancy and Sarah O’Shea among our guest speakers. Over 400 attended from 14 countries around the world.
We hosted the awards for the TRUST Ireland inclusion initiative.
We partnered with Fuel to host ‘Fuel the Future: The Reboot looking at how the events industry could adapt and recover post-Covid
Sport for Business hosted a major event looking at the world of Cycling in Ireland in 2021, bringing together the sport, Sport Ireland, sponsors and local authorities.
Interviews
We were joined in the Sport for Business hot seat by Mark Scanlon of the FAI, Daniel Lambert of Bohemians, Ciaran Medlar of Shamrock Rovers and Conor Hoey of Drogheda United as we looked ahead to the domestic football season. Bernard O’Byrne spoke to us about the challenges facing Basketball and all indoor sport; Eve McCrystal gave a sparkling interview as part of our Cycling event, and we were also joined by Diarmuid McSweeney of Gym+Coffee; Sean Prunty of Kinetica, Una May of Sport Ireland, Matt McKerrow of Cycling Ireland, Nicole turner and Trevor O’Rourke of Paralympics Ireland.
Industry Moves
Sarah O’Connor and Vinny Hammond became independent directors of Golf Ireland
Liam Sheedy was appointed to head up the Teneo Performance division.
Matt Dossett of Trinity Sport became President of Student sport Ireland
Brian Kavanagh announced that he was to step down as CEO of Horse Racing Ireland
In The News
We found light in the gloom of Covid by announcing that Ireland had won the right to host the World Beach Running Championship, after an intervention from Tom Hanks, but it was April Fools Day…
RTÉ Extended its Broadcast rights with Irish Racing through to 2023.
The Women’s Six nations took place in a dedicated spot on the calendar for the first time.
UEFA Extended the deadline for host cities of the Euro’s to guarantee fan access but in the end, the hammer fell on Dublin’s hopes
Cricket Ireland launched a new strategic Plan
Rachael Blackmore made history again becoming the first woman to ride the winner of the Aintree Grand national
The GAA announce that it would stream all Championship matches on GAAGo
Cricket Ireland signed a three-year deal to live stream domestic competitions
The European Super League flared into life and was quickly extinguished, for now, by fan anger.
Sponsorships
Circle K was unveiled as sponsors of RTÉ’s Olympic Games coverage.
Bohemian FC signed MG and its new electric car as official vehicle partner
Guinness backed a major new initiative to raise the visibility of Women’s Rugby
Deloitte signed a new partnership with the Olympic Federation of Ireland
Arachas was named as the new sponsor of Women’s domestic cricket in Ireland
Shane Lowry became the main sponsor of under age Gaelic games in Offaly
Events
We hosted a major Return to Sport event with guest speakers including Max Hamilton from the European Tour, Kevin Quinn of Leinster rugby and Jonny Madill of Sheridans
We partnered with the Federation of Irish Sport to host an Industry Innovation series
We were partners again with Titan Experience on leaders Lounge 2 which featured Rassie Erasmus, Channelle McCoy, Paul McGinley, Joanne O’Riordan and Brian O’Driscoll
Sport for Business hosted a major event looking at the world of Cycling in Ireland in 2021, bringing together the sport, Sport Ireland, sponsors and local authorities.
Interviews
We were joined in the Sport for Business interview chair this month by Ronan McCormack of Heineken, Paul Dermody of Horse Racing Ireland, Sarah Keane of Swim Ireland and Hamish Adams of Athletics Ireland
Industry Moves
Dermot Rigley and Chris Best launched Frontier Sport
Jenny Kelly was appointed the new Sponsorship Manager at Bord Gais Energy
In The News
The financial impact of Covid on sport was laid bare in a series of reports across Ireland and around the world
The Broadcast rights for the Guinness Six Nations from 2022 were confirmed with RTÉ and Virgin Sport sharing the coverage here
Equality was secured on expenses for men and women inter-county players
The FAI named its first representative esports team
Tennis Ireland launched an Equal Advantage charter
Lidl and the LGFA combined to make every National League game available for streaming
Sponsorships
BoyleSports announced its sponsorship of Birmingham city in the English Championship
Sports Direct announced the extension of its grassroots GAA sponsorship to 2024
Sherry Fitgerald became first time sponsors at the Curragh racecourse
Zoom became an official partner of the European Tour
Savills signed a three-year extension with Leopardstown Racecourse for its Christmas meeting
Gourmet Food Parlour signed up to support Team Ireland
Future ticketing helped brings fans back to sporting venues across the UK
Core Sponsorship was appointed as insight partners for each of the four rugby provinces
Chadwicks partnered with the Irish Wheelchair Association to ‘Get it Done’
BoyleSports renewed its sponsorship of the Irish Greyhound derby in a €1 million deal
Liberty Insurance confirmed they would not be renewing as sponsors of the All Ireland Camogie Championship
Events
We hosted a special event on inclusion with Vision Sport Ireland
The Sport for Business Super Quiz got underway with 22 teams taking part
Interviews
Among those joining us for Sport for Business Interviews were Catherine Walsh, Joanne O’Riordan, Roisin McGettigan, Paul McGinley, Paul O’Donohue on the purchase of Joe.ie, and Sean Higgins of Future Proof Marketing on Neuromarketing
Industry Moves
Neasa Russell was appointed Director of Sport at Paralympics Ireland
Eimear Breathnach was elected President of Paralympics Ireland
In The News
LOITV was named as the single streaming platform for all domestic football
LiveScore was named as the winner in the right to show all Champions League Games in Ireland on a non-exclusive basis.
476,000 viewers tuned into the Live Stream of the Irish Women’s Cricket international against Scotland
Racegoers returned to the track for the first time in 2021
Naomi Osaka brought Mental Health into the spotlight when withdrawing from the french open and Wimbledon
The United Rugby Championship was launched to replace the old PRO14
SSE Airtricity brought its One Common Goal to life across the League of Ireland
The first Gaelic Games fans of the year returned to Croke Park for the Littlewoods Camogie National League Final
RTÉ and TG4 were announced as broadcast partners of the United rugby Championship in Ireland
OTB Sports won the commentary rights for the Lions Tour
Sponsorships
Glenveagh was named as new sponsor of the LGFA Gaelic4Girls programme
Go Ahead Ireland signed on as the sponsor of Dublin GAA’s Club Championships across all four codes
PwC expanded its Monthly All-Star Awards to Ladies Football and Camogie
Windsor Motors Signed a three-year extension with Leinster rugby
KPMG Expanded its backing of Kids Golf
EA Sports is to sponsor the FAI’s Underage leagues
Guinness Confirmed it was to exit its sponsorship of the PRO14
FRS Recruitment is to sponsor the GAAGo season of streaming
Eirgrid signed a three-year extension with the GAA as Official Timing Partner
Ballygowan Extends with Dublin GAA
Events
We hosted a special event with Sporting Pride to mark Pride 2021, with Lisa Bergin of Aviva, Aidan Walsh, Richie Fagan, Helen McHugh and Nikki Bradley
The Sport for Business Super Quiz made it through to the knock out stages.
Interviews
Among those joining us for Sport for Business Interviews were Daragh Persse of the Brand Fans on sponsorship at the Euro’s, Mick O’Dowd and Andy Edwards of Go Ahead Ireland on local GAA investment.
Industry Moves
Stephen Findlater was appointed the new communications Manager at Hockey Ireland
Ger Dollard announced he was stepping down as CEO of Greyhound Racing Ireland
Cian O’Sullivan joined the Sports Advisory Team at BDO
Neal Cummins joined Sky Ireland as Head of Communications
In The News
The Dubai Duty-Free Irish Open landed at Mount Juliet twelve months late
Italy won the Euro 2020 final after a penalty shoot-out against England but the event was marred by crowd violence.
The Gaelic Players Association unveiled a new identity
Racehorse trainer Jim Bolger spoke of rife doping claims in an interview with Paul Kimmage but then refused to put names to the allegations
The All Blacks were announced as coming to Dublin in November
It was announced that the Europa League Final in 2024 would be coming to the Aviva Stadium in Dublin
Greyhound racing published a report showing it delivers €132 million value to the Irish economy
The IRFU launches a new #NothingLikeIt communications strategy around Women’s Rugby
Paul O’Donovan and Fintan McCarthy won Olympic Gold
Sponsorships
Pinergy signed a three-year extension with Basketball Ireland
PwC Signed up as an Olympic Partner for Paris 2024
GetSetGo were named as OTB Sports Podcast Partner
The Vision Group Signed as a Partner of Paralympics Ireland
Guinness announced that it was stepping away from the Autumn Series Rugby internationals
Leinster Rugby and the Irish Times signed a new Four-Year partnership
ZuCar became an official Partner of the LGFA
Hastings insurance brokers became naming partner of MacHale Park in Castlebar
Events
Our Streaming Sport event brought together the major players in this new world of sports broadcasting
The Sport for Business Super Quix went right to the wire with OTB Sports beating RTÉ Sport in a dramatic tie break at the end of over 1,000 questions.
Interviews
Among those joining us for Sport for Business Interviews were Michelle Carpenter of Rowing Ireland in the wake of a magical Olympic Games, Neil Treacy of OTB, Ross O’Dwyer on the launch of Locker, Ronan O Coisdealbha of TG4, David Slattery of Pinergy and Kieran McSweeney of the Gaelic Players Association
Industry Moves
Rea Walshe announced she was stepping down as COO at the FAI
Darragh Persse was elected to the Board of the European Sponsorship Association
Bernard O’Byrne was forced to step down as CEO of Basketball Ireland
Michelle Tanner, Deirdre Ryan, Miriam O’Callaghan and Pauric Duffy were named as new Board Members on Sport Ireland
In The News
Kellie Harrington won Olympic Gold and the hearts of the nation
The Basketball Emerging nations Euros took place in Dublin
Limerick won back to back All Irelands in Hurling
Mayo beat Dublin and Tyrone beat Kerry after withdrawing from the Championship over Covid demands
The Irish FA hosted the European Super cup in Belfast
RTÉ announced it was doubling its coverage of the Paralympic Games
The FAI announces that it is to introduce equal international pay for men’s and women’s senior teams.
Sponsorships
An Post became the first major brand to step into Irish esports with the Legion Series
The Ireland Middle East Chamber of Commerce signed on as the major sponsor of GAA in the Middle East
Aer Lingus came on board as supporters of Paralympics Ireland
BoyleSports Signed Up as a partner to Newcastle United
The ISPCC and Childline were given the sponsorship rights to the All Ireland Camogie Championship
Bridgestone confirmed an extension of its partnership with Golf Ireland
SoftCo Extended its partnership with irish Women’s Hockey
Vodafone extended its backing for the Women’s Rugby InterPro’s
Sports direct Became the Partner of Gaelic for Mothers and Others with the LGFA in a new three-year deal
Bank of Ireland extended its partnership with Munster rugby to include the Women’s team
Evoke.ie came on board with the FAI as sponsors of the Women’s FAI Cup
Another win for the FAI with Carlsberg signing a five year partnership extension
Munster ruigby signs media partnership with Irish Examiner
Bank of Ireland extends partnership with Connacht Rugby
Events
Sport for Business hosted two gatherings of sponsors and agencies to tell the potential sponsorship stories of the Goal Mile and Brendan Doyle.
Interviews
Among those joining us for Sport for Business Interviews were Paul O’Donaovan and Kellie Harrington fresh from Olympic Gold; Patrick Nelson, CEO at the Irish FA, Stephen Bradshaw, Brendan Doyle, Jacqui Hurley, Colin Armstrong, Rob McEvoy, Neasa Russell, Marisa Kennedy and Alison Curtis
Industry Moves
Denis Cousins departed Cricket Ireland for a Global sponsorship role with RedStrike
In The News
Ellen Keane, Eve McCrystal and Katie-George Dunlevy secured gold for Ireland at the Paralympic games
Meath produced the upset of the year to win the TG4 All Ireland Ladies Football Championship
Tyrone won the All Ireland Senior Football Championship
Leona Maguire became a Global star at the Solheim Cup
Things did not go so well for Europe at the Ryder Cup
The Open Golf Championship was announced as returning to Royal Portrush in 2025
The GAA launched a major new survey to guide its strategic thinking, using the Foireann database
URC TV was launched as a joint venture between RTÉ and the United Rugby Championship
A Sport Ireland report revealed the economic value of Sport here to be worth €3.3 billion
The Women’s Interpro’s ended in recrimination over confusion on dressing room facilities
Sponsorships
The Red Bull Cliff divers brought the Mayo coastline to worldwide attention
Sky Ireland was unveiled as the new primary commercial partner of the Republic of Ireland Women’s National Team
DHL extends partnership with Munster Rugby
Heineken Signs extension with Ulster Rugby
Greyhound Racing Ireland signed Matchbook betting as a partner for St Leger
Insure My Van signs three-year deal with Basketball Ireland
Just eat delivers new partnership with Leinster Rugby
Events
Our main event of the month was a deep dive into the world of Children and Sport with Team Ireland, PExpo, the GAA, FAI and writer Emma Larkin
Interviews
Among those joining us for Sport for Business Interviews were Kevin Quinn, Dave Kavanagh, Philip Patterson and Neil Hanna from ther four Irish rugby provinces looking ahead to the new season; Dee Forbes and Martin Anayi on the new URCTV; Eadoin Keane of Circle K, David Gillick, Aidan Walsh, Jason Smyth, Michael McKillop, Michael McQuaid and Colm Kavanagh of AIB on Tyrone’s All Ireland
Industry Moves
Philip Browne announced he was stepping down as CEO of the IRFU
Suzanne Eade was confirmed as the new CEO at Horse Racing Ireland
Pierce O’Callaghan was appointed to a senior role within World Athletics
Dearbhla O’Brien is to be the new CEO of Greyhound Racing Ireland
In The News
United Rugby Championship Hits Record Viewing
Whoop Confirms Dublin Expansion
Sport Ireland Launches Lets Get Back Campaign
Sport a Winner in Budget Support through Covid and Byond
Campus Go-Ahead for Velodrome and Badminton Centre
Clubforce signs New Strategic Partnerships
Sponsorships
AIB was unveiled as the new sponsor of the Goal Mile
An Bord Bia is backing the Heffernan Sports Academy
Texaco is returning with a second year of club grants worth €130,000
Shelbourne FC signs Deal with Fast Fashion Giant
Cadbury Sweetens the deal with FAI Women
Lidl Named Top Sponsor at Onside Who Won Sponsorship 2021 Event
Allianz were named as the primary commercial partner of the Olympic Federation of Ireland through to Paris 2024
Sky ireland is to be the new sponsor of OTB Sports football content
Events
We started the publication of our Annual Women of Influence in Irish Sport list
We also hosted a special Members Check-in event on the return of Corporate Hospitality
We partnered with Onside sponsorship on the Review of the Sponsorship Year
Interviews
Among those joining us for Sport for Business Interviews were Sarah Healy, Hannah McLoughlin and John Feehan , the new CEO of Basketball Ireland
Industry Moves
Cliona O’Leary departed her role as Deputy Head of TV Sport at RTÉ
John Feehan was named as the new CEO at Basketball Ireland
John Treacy announced he was to step down as CEO of Sport Ireland at the end of the year.
In The News
BBC Northern Ireland sign five-year deal with Irish FA to cover Women’s Internationals
Full stadia returns to Aviva for All Blacks and Portugal
Irish Sporting Bodies back Sport for Climate Action Movement
Notre Dame and Navy announced as returning for College football Classic in 2023
Ireland Named as preferred co-host for Cricket World Cup in 2030
Covid Rears its head again
Bray Wanderers and Cabinteely Confirm Merger
Sports Action Plan published
Sponsorships
Liberty backing for IWA Liberty Race
The European Tour became the DP World Tour in one of the biggest sponsorship deals of the year
Pinergy Announces backing for schools basketball
Spar is to back Kellie Harrington on her road
The Camogie Association has signed a three-year partnership with the GAA to assist in commercial matters and sponsorship
AIB launched the 31st year of its Club GAA Championship partnership
Simmons and Simmons backing for Railway Union
Paddy power has ended its sponsorship of Irish football coverage on RTÉ
Events
We continued the publication of our Annual Women of Influence in Irish Sport list
We also hosted a special Members Check-in event on the changes to alcohol promotion regulations
We partnered with the PRII to deliver a keynote session on the future of Sponsorship as part of its Annual Conference
We hosted the Ireland Active Annual Conference at the Castleknock Hotel
We have launched the search for Ireland’s Fittest Workplace of 2022
Interviews
Among those joining us for Sport for Business Interviews were Jon Morgan of Cara, Lorna Danaher of Energia, Conor Smyth of Triton Lake, Warren Deutrom of Cricket Ireland, Neal Cummins of Sky Ireland, Natalya Coyle, John Fulham, Valerie Hedin of Allianz and Peter Sherrard of the OFI
Industry Moves
Mark Brennan appointed new Head of Marketing at Allianz Ireland
Rachel Ormrod appointed new Director of participation at Athletics Ireland
Ronan Dunne is to be the Chair of a new Commercial Board for the Six Nations
Jonathan Neill and Murray Barnett appointed as Commercial Consultants with the FAI
In The News
Rachael Blackmore crowned Sports person of the Year
Irish Rugby Women’s Letter Raises Tensions on Direction of Women’s Game
Covid Restrictions Bite on Christmas Sport and into January
Volunteers in Sport Awards Revealed
European Cross Country Success for Dublin
Racing Launches New rewards Programme
Sponsorships
Energia Launches 7’s Tournament for Summer ’22
Irish Brands and Sporting Bodies have secured 34 nominations for the 2022 European Sponsorship Awards
Kingspan and F1 Sponsorhip Hits the Tyre Wall
BoyleSports Score double To with Darts Deal
Leinster rugby Signs Clean Air Partner
Beauchamps Extends Leinster Partnership
Reds go Green as Shelbourne Sign Forest Partnership
Heineken Extends with Connacht Rugby
Events
We have launched our first three major events for the first three months of 2022 and look forward to seeing you on,line and hopefully in person.
Interviews
Among those joining us for Sport for Business Interviews were Benny Cullen of Sport Ireland, Stephen Rochford, Roisin Upton and Luke Fitzgerald talking about the Goal Mile, Mona McSharry on the eve of a wonderful World Swimming Championships, Jonny Dever of PwC and Leona Maguire reflecting on her magical year
Industry Moves
Kevin Potts has been named as the new CEO of the Irish Rugby Football Union
We thank you for your continued support and we look forward to a year of great sport, good health and above all hope in 2022.
In the meantime enjoy the break with those who matter most to you.
