Each week we take a look at a sponsorship opportunity costing €10,000 or less which could give your brand a perfect medium to reach out through sport…
Basketball Ireland are looking to attract a sponsor for its 2015 3×3 programme for men and women. With over 250 million players worldwide and ranked among the fastest growing sports on the planet, 3×3 basketball is increasingly becoming a key factor in the development of basketball in Ireland.
Opportunity
The 3X3 sponsorship package includes title sponsorship of the Women’s National Championship in August, Men’s 3×3 tournaments played in Dublin, Cork, Galway and Belfast throughout the summer, including the tour finals in August.
It also includes shirt sponsorship for the Women’s International Team playing in an international tournament in Hungry in June and association with the Women’s team travelling to Baku this summer to complete in the first ever European Olympics. Unfortunately as this is an Olympic event branding in prohibited at the event, however the programme sponsor is entitled to shirt sponsorship at any friendly game.
Additional benefits
- Signage at all Basketball Ireland events held in the National Basketball Arena
- Presence on Basketball Ireland’s website
- Sampling opportunities at the Double Headers and National Finals in the National Basketball Arena
- Presence on all Basketball Ireland Social Media Platforms
- Basketball Ireland Viral Marketing Campaigns
- An excellent vehicle to engage with the Basketball community
- Increase Brand Loyalty
- Build Brand Awareness in the Basketball and Sport Community
- Promote additional offers to registered BI players, coaches and officials.
- Showcase your organisation at high profile events
- Strengthen their exposure to the Basketball community
- Build brand association with one of the most exciting sports in Ireland
- Uncluttered sponsorship environment
- Increased awareness of the brand and continue to maintain goodwill amongst the older generation such as teachers, parents, grandparents etc.
- National & Regional Coverage on radio, newspapers and online.
Given the young profile of basketball participation and the ‘cool’ factor that applies to stars of the sport in the US, especially at this time of year, the sponsorship might appeal to youth focused brands looking to get into the crossover space between sport and street culture.
Costs
The total cost of the full package of sponsorship across each of the properties included above is €10,000.
Three reasons why this could be seen as a good deal:
1. With an Irish team travelling to the first European Olympic Games there will be a high level of media interest and awareness around the sport.
2. It taps into the space between sport and street culture allowing for engagement through music and other platforms as the relationship might develop.
3. Basketball is iconic in the US and with the NBA keen to push into new territories is likely to develop an even greater profile here over the coming years..
Contact
JP Montgomery at Basketball Ireland is the man to speak to. Or if you prefer contact us today and we will make the introduction.
Are you involved in sport and looking for a sponsor?
If you are a sporting organisation that is part of the Sport for Business community this weekly feature is an opportunity to showcase your initiatives, with a sponsorship ask of €10,000 or less, and potentially open doors to those within our 10,000 strong regular readership. In the coming weeks we will have opportunities in Olympic Sport, Volunteering and more…
Contact us today if you would like to feature in the future.
