To mark International Women’s Day this Sunday, Always has released a follow up video to the stunningly powerful #LikeAGirl campaign that took the marketing world by storm last year.
Over the next two weeks Sport for Business will be contacting different sporting and business groups within our membership to kick start a new campaign which we believe will have a real impact on persuading young women to maintain an active interest in sport.
It will be perhaps the most important thing we do this year.
and just in case you are not among the 56 million people who have seen the original, here it is again.
