Later this morning Sport for Business will be part of the unveiling of a major new society wide campaign to address the cultural attitudes which prevail in Ireland with regard to the drinking of alcohol.
The announcement, set to take place in Dublin at 11am, will bring together strands from across social, sporting, business and medical communities, and will set in motion a national debate in which we want sport and sporting bodies to feature strongly.
Alcohol and sport have been prominent in terms of their partnership over the last 18 months as debate raged over whether it was appropriate to take sponsorship money from alcohol companies.
Sport for Business has steadfastly maintained that sport has a role and a responsibility to educate those within its own circles of influence about the damage alcohol can cause within families, clubs and communities.
We will not advocate prohibition but we will not avoid advocating and pushing for that responsibility to be accepted and executed.
We look forward to bringing you more news about the new campaign and details on how you can get involved later today…
