Making Sponsorship Work – SoftCo
SoftCo is a company that thinks about sponsorship and how it might work for its brand in very...
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Tag: Sponsorship
SoftCo Backing Irish Women’s Hockey
SoftCo has been unveiled as the new sponsor for the Ireland Women’s Hockey Team. The...
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New Sponsor to be Announced Today
Sport for Business will be at the unveiling of a major new sponsor of one of Ireland’s...
Read MoreGAA Welcomes New Sponsorship Executive
It has been a busy couple of weeks at Croke Park for the commercial and sponsorship team charged...
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Heineken Back on Top in European Rugby
A look at how and perhaps why Heineken has returned as the naming partner in Europe’s premier Club Rugby competition.
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