Heineken has renewed its partnership with World Rugby ahead of the 2019 Rugby World Cup to be held in Japan. The deal gives the brand exclusive rights within the alcohol category and extends a link to the sport that goes back at European and global level more than 20 years…
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AIB is the first Irish brand to be invited to speak in the main auditorium at IEG, the world’s leading conference on sponsorship, taking place in Chicago seven days after the All Ireland Club Championship Finals at Croke Park…
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PwC is the new sponsor of the Staff Relay Series and is putting its weight behind the expansion of the corporate running event to a larger scale and to other urban areas around the country…
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Last night GAA legends Tony Hanahoe, Eoin ‘The Bomber’ Liston and Brian Mullins gathered at a special launch event in The Little Museum of Dublin for a new exhibition Heffo’s Army – The Rise of Dublin GAA. It might not have been possible without sponsorship…
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The Toughest Trade airs on RTÉ 2 television tonight but that is only part of the content juggernaut that AIB has put together around the fact of Michael Murphy and Shane Williams swapping sports.
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