Basketball’s top flight expansion
Basketball Ireland has launched its new season with an expansion of the Men’s Super League from eight teams to ten. With over 300,000 registered players it is a sport with plenty to offer.
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Tag: Sponsorship
Rugby Divisions Grow Deeper
The stakes continue to rise for European Rugby as the English and French group threatening to break away named their proposed rebel tournament. We look at where the posturing is headed.
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Ulster Bank and the GAA – Fans and Fun
Ulster Bank have activated their sponsorship of the All Ireland Football Championship through competitions for clubs, for fans and for 4,000 members of staff who got to play the game through the summer. We look at how and with what result.
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Eircom and the GAA – Content Delivered
In an increasingly mobile and connected world, a major partnership between sport and mobile, as well as broadband content, is what sponsorship was made for. How does the deal between Eircom and the GAA measure up?
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Sponsors Win through Looking Local
A sponsorship survey in the UK has revealed a strong trend towards brands making an effort to extend towards local communities and social causes, with a corresponding boost in effectiveness.
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