As a kid watching sport on TV, what you really want to do after the game is run out in the garden and pretend to be the stars you have just seen. It’s a powerfully evocative memory from childhood and a deep reason why so many of us grow up to love sport.
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Cycling Ireland has partnered with AXA Insurance to create AXA Community Bike Rides, a new programme that aims to inspire people all over the Republic of Ireland and Northern Ireland to get out on their bikes.
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World Rugby has completed its sponsorship roster for the Rugby World cup in Japan with the appointment of Taisei Corporation as an official sponsor of the tournament.
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Heineken’s new advertisement in support of their global sponsorship of the Rugby World Cup focuses on those who might not quite know all of the rules but who can still enjoy the experience of watching.
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AIB has this morning released its new short film, ‘The Toughest Temptation’, which puts four GAA superfans to the ultimate test.
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