This morning we are pleased to launch our latest Podcast, the first in a new Business of Rugby series in partnership with Bank of Ireland.
Our first guest in a series of interviews with leaders across the sport from Ireland and around the world is Ben Calveley, Managing Director of the British and Irish Lions.
We look at where the Lions sit in the rapidly changing landscape of the global game; what it is about the idea of the Lions that has endured and grown ever stronger down the years; how its commercial structure is being recast in order to provide value for sponsors and partners beyond the high of each tour; what it was like behind the scenes on the Tour to South Africa in the midst of Covid in 2021 and much, much more.
We spoke to Ben while he was on a flying visit to Dublin and we hope you get something from the time we spent in his company and which we will now spend in yours….
If it whets your appetite early for a trip down under in 2025 then head over to Lionsrugby.com where you can find out everything there is to know about this special corner of the sport.
You can subscribe to our Sport for Business podcasts wherever you get yours from and we hope you will enjoy some great interviews we have coming up with the decision makers that are so important to how we all interact with the sports we love.
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