On Thursday, November 11th in Ballsbridge the Republic of Ireland Senior Men’s team will play Portugal in a World Cup Qualifier. Ronaldo is coming to town and it promises to be a night to remember in front of a packed Aviva Stadium.
The Portuguese lad will also feature in the conversation that will take place just around the corner from the stadium and which will be of equal interest to anyone working in the world of Sponsorship.
In the final session of the Public relations Institute of Ireland Annual Conference, Sport for Business’ Rob Hartnett will be hosting a panel discussion on nothing less than “The Future of Sponsorship”
We will be joined in a studio setting by the Commercial and Marketing Director of the GAA, Peter McKenna, by the Head of Sport at Wilson Hartnell Sarah O’Connor, by the Head of Sport at Teneo, Kelli O’Keeffe and by the new Head of Marketing at Allianz, fresh from announcing a brand new partnership with Team Ireland for the Paris Olympic Games, Mark Brennan.
That’s a power-packed group that has been instrumental in forging the way sponsorship has grown in this country over recent years.
We will be challenged on what the future holds by Dr David Butler, Director for the Centre of Sports Economics and Law at University College Cork who will kick off the discussion with his perspective on where we are and where we are heading in relation to the growing power of athletes, the dismantling of traditional media monopolies in delivering sport and plenty more.
Ronaldo’s simple moving of a bottle of Coca Cola at the Euro’s, following on from Naomi Osaka’s Crie de Couer at the French Open Tennis and plenty more will give us plenty to dissect.
The entire conference, taking place over Wednesday morning November 10th and that Thursday afternoon, will be streamed live and will also feature sessions on the new way of working, on communications in the time of Covid, and much much more.
Find out more about how you can join us at www.prii.ie. We look forward to you joining us on the day and being part of where the conversation might take us.
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