Saturday night’s Aer Lingus College Football Classic at the Aviva Stadium has set new viewership records and delivered a significant economic impact, highlighting Ireland’s growing reputation as a prime destination for international sporting events.

Georgia Tech defeated Florida State University in a nail-biting finish.

The game was broadcast live on ESPN in the United States and attracted five million viewers. This marks ESPN’s highest Week Zero audience since 2019 and sets a new record for a College Football game held in Ireland on any network.

Additionally, ESPN’s College GameDay Built by The Home Depot, which was broadcast live from Dame Street in Dublin, garnered an impressive average 1.6 million viewers and 2.0 million in the final hour, further underscoring the event’s popularity. This is up 41% over the previous most-watched Week 0 show in 2022.

The game was also shown live and free-to-air in Ireland for the first time on TG4.

The Aviva Stadium was a sell-out with 47,988 fans in attendance, including 28,406 international visitors.

Of these, 25,909 were US visitors who stayed in Ireland for an average of seven nights, significantly contributing to the local economy. An additional 2,497 visitors came from 25 other countries, highlighting the global appeal of the event.

The festivities around the game extended far beyond the football, with 45 business, academic, political, community, social and sporting events taking place throughout the week as part of the ‘Much More Than A Game’ initiative.

These activities have fostered strong international ties and generated a substantial economic impact.

According to a preliminary report by Grant Thornton, the direct economic benefit to Ireland from this year’s event is estimated to be over €115 million.

“We are thrilled with the overwhelming success of this year’s Aer Lingus College Football Classic in Dublin, which is #MuchMoreThanAGame.” said Padraic O’Kane, Co-Founder of the Aer Lingus College Football Classic.

“The record-breaking viewership and sold-out game demonstrates the increasing interest in college football and reaffirms Dublin’s position as a top destination for international sporting events.”

“The economic benefits to Ireland, both immediate and long-term, are substantial, and we look forward to continuing this tradition in the years to come.”

“Looking ahead, the announcement of the 2025 Aer Lingus College Football Classic between Iowa State and Kansas State, known as “Farmageddon,” further builds on this momentum. Scheduled for August 23rd, 2025, this historic rivalry game promises to deliver another exceptional weekend of sport and cultural exchange in Dublin.”

The 2026 game has yet to be announced but the 2027 game has already been confirmed between the Pittsburgh Panthers, closely tied to the Pittsburgh Steelers, and the Wisconsin Badgers, both highly regarded teams within the sport.

The would be year six of the five year partnership suggesting that the long term future of the Classic in Dublin is in healthy condition.

 

 

 

 


 

 

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