In today’s 56th episode of the podcast, we start a new Sponsorship Series talking to the decision-makers at the highest levels of Irish and international sport.

We start with Anneliese Mesilati who manages the North American sponsorship portfolio of UBS.

Working with Lewis Hamilton is one of the perks of Anneliese’s job but there are plenty more.

We get an international perspective on stadium naming rights, community engagement, measurement and so much more, as well as discovering her path towards sponsorship from a starting point of environmental science…



You can subscribe to the Sport for Business Podcast which drops every Tuesday and Thursday across a wide range of sporting areas on Spotify, Apple Podcasts or wherever you get your podcasts from.

There are over 50 interviews to listen back to, including with CEOs like Ben Calveley of the British and Irish Lions, athletes like Rhasidat Adeleke, inspiring individuals, and more.

If you like it please feel free to spread the word, and if you’d like to hear from a particular guest, please feel free to get in touch.

Next Thursday we are staying in the United States with a special episode from Las Vegas at the heart of the madness that is the Super Bowl.



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