The Tennis world may be seen as a genteel pursuit at club level but the World Game has launched a new campaign entitled This is Tennis aimed at pitching to a youth audience which might be more attuned to a noisier connection to sport.
Pitching players as heroes but highlighting the work it takes to get there, as well as the glory and the rewards that come with success, is at the heart of the campaign which is being promoted by the ATP Tour and which has debuted with today’s Daily Video above.
“Our intention is to showcase tennis as more than a sport,” said ATP Head of Marketing and Business Development, Dan Ginger.
“Yes, we have some of the world’s top athletes competing on Tour day-in, day-out, but it encompasses so much more than that – resilience, dedication, passion, spirit. Tennis is a non-stop lifestyle and a unique entertainment property.”
“Pulling back the covers and bringing fans the fullest experience of our world has required us to get creative in our storytelling. Thankfully the foundations are already there. We have an incredible pool of young and super-talented athletes, with personality in abundance, and tournaments in some of the most iconic cities around the world, which together have the entertainment potential to truly transcend the sport.”
Sport for Business Partners
