The UK based Women in Football organisation has teamed up with some of the biggest organisations in the game – including the FA, Everton, Aston Villa FC, FIFPRO and ITV Sport – to take action for gender equality in the football industry as part of their new campaign #GetOnside.
We believe there is an opportunity for those supporting Irish Women’s Football to be placed front and centre stage and to encourage others.
#GetOnside is supported by WIF’s lead partner Barclays and sees each organisation make a specific pledge of action which will help to level the playing field for girls and women in the game and make an immediate and real impact.
Many women in the football industry still report that their careers are being held back because of their gender. And men continue to dominate senior roles in football. Almost three-quarters of WIF members (71%) want more support for the development of women in leadership roles; nearly four out of five WIF members (78%) want more gender diversity in boardrooms – and horrifyingly, almost one in three (29%) have experienced social media abuse based on their gender.
#GetOnside is looking to tackle issues like these head-on as organisations and individuals pledge to provide women in the game with greater support, mentoring, visibility, opportunities and networking.
A few of the first pledges to be made include the FA saying “We pledge to #GetOnside by investing in 1,000 England Football-accredited clubs to give regular, structured, competitive playing opportunities to girls from under-10 to under-16 level”
ITV Sport has said that “We pledge to #GetOnside by increasing gender representation among our production teams.”
Key sponsor Barclays has also committed saying that “We pledge to #GetOnside by providing a career development day, offering
insight, inspiration and development opportunities to support the progress of women in the football industry.”
More pledges will be revealed soon by Women in Football, who are encouraging the industry to build a future where thriving in football is driven by ability, not identity.
“We know that this campaign has the power to change lives – and therefore to change the game,” said Women in Football Chair Ebru Köksal.
“Football is an industry that’s changing, and our new #GetOnside initiative is a great opportunity for collaboration for the continued drive to equality for all.”
Irish football has significantly stepped up in regards to equality over recent years and never more so than in the last number of weeks when Sky Ireland, Carlsberg, EVOKE.ie and TG4 have made major commitments. This is in addition to the support of SSE Airtricity, Aviva and bank of Ireland that has been present throughout this season and beyond.
It is sometimes the case that we do not tell our own story well enough and at Sport for Business, we believe this is an opportunity for those supporting Irish Women’s football to make their own pledges and in so doing encourage others.
As a starter, at Sport for Business “We pledge to #GetOnside by giving a platform to all commercial backers of Irish Women’s Football to tell their personal stories about why they see their involvement as being important.”
We want the Irish football community to be recognised for the work they are doing in supporting the Women’s game.
So let’s do this. Get in touch with us today to make your pledge and let’s be loud about our position on equality.
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Sport for Business Partners