Tipperary GAA has signed a new two-year sponsorship deal with Fiserv, a leading global provider of payments and financial services technology solutions.

The company employs more than 44,000 people around the world including 600 in its Irish bases in Nenagh and Dublin. It is looking to add another 300 jobs here over the next couple of years and raising the profile with a very visible top-flight GAA sponsorship is obviously a winner in helping make that happen.

The announcement rounds out a strong week for Tipperary GAA who also brought FBD Insurance on board as naming rights partners for Semple Stadium, and for Gaelic Games partnerships across the board with Galway Camogie signing a €250,000 five-year deal with fellow global services company Westerwood Global.

Fiserv will support the men’s Senior, Minor and Under-20 football and hurling teams, who will play in new gear sporting the distinctive Fiserv brand.

Today’s announcement also sees the release of the new Tipperary GAA jersey, designed and manufactured in collaboration with O’Neills.

Fiserv has a long history in Ireland, with over 200 people at its flagship technology centre in Nenagh and over 400 in Dublin. It operates a joint venture with AIB called AIB Merchant Services, one of Ireland’s largest payment solution providers and one of Europe’s largest e-commerce acquirers.

Strong Links

“We are proud to partner with Tipperary GAA,” said John Gibbons, Head of EMEA at Fiserv. “We have strong links with Tipperary, having set up our Technology Centre in Nenagh in 2017 and growing it substantially since then.”

“At Fiserv, we are committed to continuous innovation on behalf of our clients and consumers, and much of this innovation is being driven by our teams in Nenagh.”

“We look forward to continuing to grow our talented and diverse workforce in Nenagh and Dublin and supporting Tipperary all the way to Croke Park.”

“Fiserv shares our commitment to growing this great county,” added Tim Floyd, Secretary of the County Tipperary GAA Board.

“From the very start of our conversations, it was clear that Tipperary and Fiserv are aligned in our focus on innovation and have the same passion for excellence.”

“Having their Technology Centre in Nenagh was a major factor in our decision to partner with them, as it gives us a tangible connection with our sponsor and the feelgood factor of supporting one of our own.”

“We look forward to working with Fiserv over the coming years and to winning trophies in this new traditional style Tipperary jersey, which should prove very popular with our supporters.”

Fiserv replaces Teneo who had been the principal sponsor of Tipperary GAA since the 2019 season.


Sport for Business Perspective:

“The mix of strong global brand, local employer keen to expand and a strong partnership with one of the GAA’s principal sponsors AIB makes this a deal that looks like a real winner for all sides.”