Like a batsman adding runs with long strikes to the boundary Cricket Ireland added to their World T20 partnership with Discover Ireland by signing a four year extension with Toyota as the Official Car Partner to the sport.
The timing and length of the deal will be a strong boost to Ireland’s bid to achieve full test status and join the top table of international cricket own the next few years.
The deal will see Toyota providing a fleet of vehicles to Cricket Ireland including the Avensis, Auris and Proace, to support the operational and business needs of Cricket Ireland, and to also support the strategic development programme for the sport in Ireland.
“Toyota Ireland are once again delighted to partner with Cricket Ireland,” said Toyota Ireland Marketing Manager Ian Corbett.
“Since we came on board with Cricket Ireland in 2013, the game has gone from strength to strength as is evident with both the men’s and women’s team on their way to another world tournament in India.”
“Our aim with cricket has always been to support the sport at an elite level, but also at grassroots level as the game continues to grow right across the country. We’re looking forward to another exciting four years as the Official Car Partner to Cricket Ireland.”
“Cricket Ireland are delighted to extend and build on our relationship with Toyota,” added Cricket Ireland Commercial Director, Dennis Cousins.
“Cricket Ireland is very grateful for Toyota’s continued support for our domestic and international game.
“In the three years to date that Toyota Ireland have supported Cricket Ireland, we have seen Irish cricket reach new heights with significantly higher participation levels and more fans supporting the game here.”
“We look forward to working with Toyota and their dealer network for the next four years as the trend of cricket becoming more mainstream in Ireland continues and as we strive to become the next ICC Test Nation in 2018.”
