Triathlon Ireland has signed the second biggest commercial partnership in its history bringing retail group Costcutter on board as the backer of its youth programmes.

Under a new agreement, Costcutter will become ‘Official Retail Partner to Triathlon Ireland’ and the official supporter of all of Triathlon Ireland’s youth and kids’ activities.

BMW remains on board as the main commercial partner of the sport having become so in 2018.

The announcement comes just weeks ahead of the start of Triathlon Ireland’s first ever Youth Series – a summer long series of triathlons for 12 to 17-year-olds in locations right around the country.

The Youth Series supported by Costcutter marks the first time the sport has launched a nationwide competition for young people and is a reflection of the substantial growth in youth triathlon in recent years.

“We are enormously grateful to Costcutter for their support,” said Triathlon Ireland CEO Darren Coomes.

“As organisations that are rooted in community, we are a great match and together we are really excited to see this innovative new series roll out, with young, talented athletes from all over the country coming together to swim, bike and run, have fun and enjoy racing in some beautiful venues.”

“The Youth Series supported by Costcutter will give our young athletes an opportunity to compete with their clubmates in some fantastic events and venues around the country as society re-opens.”

“We are delighted to be sponsoring Triathlon Ireland, and particularly are looking forward to the activation of the Youth Series,” said Jim Barry, Managing Director of Barry Group, the parent company of Costcutter.

“To have the opportunity to work with such a progressive organisation that is rooted in communities, like Costcutter, is a perfect alignment for us. In such a momentous year for the brand as we celebrate Costcutter’s 21st birthday, we look forward to getting to work with these athletes and meeting them at events around the country.”


Triathlon Ireland is one of more than 250+ members of the Sport for Business network of sporting and business organisations working together across a number of key areas.


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