UEFA has added another main partner after the announcement that Gazprom is to extend and expand its relationship with the Association.

Euronics Group has become an official partner of UEFA Women’s Football in an agreement that will run until 2025.

The partnership will give 22 international Euronics Group members the chance to support UEFA women’s football in each of their local markets by being sponsors of the UEFA Women’s Champions League, the UEFA Women’s EURO Championships, the UEFA European Women’s Under-19 and Under-17 Championships, and the UEFA Women’s Futsal EURO, as well as UEFA’s Together #WePlayStrong programme, which is aimed at encouraging more girls and women to play football.

The company is represented in Ireland by a franchise-style partnership with 60 independent stores in the Republic of Ireland and 17 in Northern Ireland.

“We are delighted to be welcoming the Euronics Group as a UEFA sponsor for the first time, and for such an ambitious brand to choose to partner with us shows once again the speed at which women’s football is developing and what an attractive proposition it is, ” said Nadine Kessler, UEFA’s chief of women’s football.

“Without doubt, the trajectory of the Women’s game can only be even brighter and, together with the Euronics Group and other partners of our programme, we will continue to strive to make an impact on the elite end of the game through our top competitions, but also so that girls across Europe can follow their dreams and play the sport they love.”

“This partnership is a key milestone for the Euronics Group,” added Hans Carpels, president of Euronics GEIE. “We are excited to activate this UEFA partnership in our local communities with our members, suppliers, and partners, while this will provide an opportunity for us to enhance the ‘beautiful game’ together.”

The Euronics Group’s sponsorship of UEFA women’s football will commence at the start of the 2021/22 season, where they will join fellow partners Visa, Pepsi, Just Eat Takeaway.com and Hublot.

With their headquarters in Amsterdam, the Euronics Group has over 8,500 outlets in 37 different countries across Europe and Asia.

UEFA and the FAI are among more than 250+ members of the Sport for Business network of sporting and business organisations working together across a number of key areas.


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