UEFA has confirmed a new three-year deal with established partner Enterprise Rent-A-Car.

The relationship has been in place since 2015 and is now extended to include rights around the UEFA Europa League and the UEFA Europa Conference League.

It will run from 2021 until 2024 and is Enterprise Rent-A-Car’s third cycle as a UEFA European Club Competition sponsor.

Enterprise Rent-A-Car is part of St. Louis-based Enterprise Holdings, one of the largest car rental service providers in the world.

The brand is available across more than 1,200 locations in Europe, including branches at key airports and major cities.

As part of the new agreement, Enterprise Rent-A-Car will benefit from exposure on stadium LED board advertising, exclusive on-site experiences, and branded content across both competitions’ digital platforms.

It is also a partner of the European Tour where it has created a number of memorable activations including the Luck of the Draw and the One Club Challenge.

“We are thrilled to announce the continuation of our collaboration with a globally recognised and well-respected brand such as Enterprise Rent-A-Car,” said Guy-Laurent Epstein, UEFA marketing director.

“Over the last six years, we have worked closely with Enterprise to deliver exceptional fan-first experiences. Last season we were also delighted to pilot the co-creation of an engaging football content series, the Enterprise ‘Mission Series’ featuring talent such as Robert Pirès, Edgar Davids, Diego Forlán and Dimitar Berbatov. We look forward to building on our already close co-operation and using the newly created UEFA Europa Conference League to further increase awareness of the Enterprise brand.”

This is the seventh sponsorship announcement for the 2021/24 UEFA Europa League and UEFA Europa Conference League cycle, with Heineken 0.0, Hankook and Enterprise Rent-A-Car signing new agreements and Engelbert Strauss, Just-Eat Takeaway, Swissquote and bwin joining as new partners.

 

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