UEFA has announced a first-time partnership with Unilever as an official sponsor of UEFA EURO 2024.
Familiar brands including Hellmann’s, Knorr, Colman’s, Sure, Dove Men+Care, Lynx and Radox are included in the partnership.
There will be collaborations with key retail partners throughout Europe offering ticket giveaways and special experiences in official tournament fan zones.
It will make for an interesting summer with the company’s main global rival P&G one of the Top Olympic Partners for Paris 2024.
“We are delighted to announce our partnership with Unilever for UEFA EURO 2024, a collaboration that celebrates a shared passion and commitment to connecting with football fans across Europe and the world,” said Guy-Laurent Epstein, Marketing Director at UEFA.
“Unilever’s nutrition and personal care brand portfolio reaches billions of people every day, and I am confident that together we will bring a new dimension of engagement and excitement to fans everywhere.”
